Velura Collection

The Velura Collection is an invitation to embrace everyday softness with intention. As our most indulgent series to date, these rugs are crafted from ultra soft, high pile fibers that deliver not only visual elegance but a tactile experience that redefines comfort. Whether you're walking barefoot across the living room or curling up in a quiet corner, Velura surrounds you in gentle luxury.

Available in a carefully chosen palette of Grey, Pink, Tan, and Blue, each colorway is designed to integrate seamlessly into contemporary interiors, enhancing both tonal minimalism and more layered, expressive aesthetics. The subtle sheen and rich pile bring depth and coziness to the spaces you value most, offering an understated statement that speaks to refined living.

Softness with Substance

The Velura Collection doesn’t just look luxurious, it lives that way. These rugs are made to endure daily life while retaining their plush texture and inviting finish. From serene bedrooms to curated lounge spaces, they create a foundation of warmth and sophistication, elevating the atmosphere with their quiet presence and generous feel.

Why Choose the Velura Collection?

• Ultra-Soft Texture: High pile fibers offer a cloud-like feel underfoot for lasting comfort.
• Elegant Color Palette: Muted tones in Grey, Pink, Tan, and Blue adapt beautifully to various design schemes.
• Minimalist or Layered Styling: Ideal for both pared-back and richly textured interiors.
• Everyday Durability: Built to maintain softness and form through daily wear and movement.
• Understated Luxury: Adds warmth, tactility, and visual calm to any room.

Best For:

• Bedrooms designed for tranquility
• Modern living rooms with a focus on comfort
• Reading corners, dressing areas, and layered minimalist spaces
• Interiors where softness is part of the story

Frequently Asked Questions:

Q: Is the Velura Collection suitable for high-traffic areas?

A: While exceptionally soft, Velura rugs are crafted with durability in mind and perform well in medium traffic spaces such as bedrooms and lounges. For high-traffic areas, occasional rotation is recommended.

Q: How should I clean and maintain this rug?

A: Regular vacuuming on a low setting helps maintain the plush texture. Spot clean spills promptly with mild detergent and warm water. Avoid harsh cleaners or scrubbing tools.

Q: Can I use Velura rugs over underfloor heating?

A: Yes, these rugs are compatible with underfloor heating systems, offering warmth and insulation in cooler months.

Discover the unmatched comfort of the Velura Collection—where every step is a soft embrace, and every room feels more complete.